VELOUR LAUVE Branding
/ visual brand identity and packaging for a rock soap company /
Velour Lauve is a soap company that specializes in rock looking soap. This set contains three types of soap—hand, facial, and body soap. To showcase their creative soaps, I created an eye-catching peek-a-boo packaging system with a simple illustrated pattern based on geology maps and natural textures with colors that pair with each of the soaps’ characteristics. Each bar is wrapped in shrink wrap with a tag hanging through an open slot. The tag lists the main ingredients, and the slot it hangs through allows scent smelling. Together, they act as a way to open the soap package.