MORE THAN A TEACHER branding
/ combine spunky and smart into an approachable brand identity for students and parents /
What better way to brand a tutoring company than an ambiguous success banner? MTAT creatively assists students in meeting their educational goals by providing high quality tutoring and test prep services. MTAT helps bridge the gap between classroom learning and studying. To seamlessly pair spunkiness with a kind approachability, this concept uses abstraction to visually invite you into a comfortable world of test prep and tutoring. A simple logomark that stands for MTAT, academic success, and education, helps create a likable sub brand system for viewers to easily follow. Much like MTAT, this logo catches your eye at first glance, but with more analysis a sense of structure is evident. View the project page for the website here.
Branding
Default logo for More Than A Teacher.
Primary logo and sub brand color palettes.
Logomark for More Than A Teacher on a light and dark background.
Visual representation of header and body copy usage on typography.
SUB BRANDING
Sub brand logo options for the program sections within More Than A Teacher.