HOLDFAST TATTOO AD CAMPAIGN
/ campaign series for Dallas tattoo shop /
In this group project we decided to create an advertising campaign for Hold Fast Tattoo based off of the archetype: Explorer/Adventurer. This campaign would easily attract business, due to the lack of tattoo shop advertising in posters, billboards, mobile applications, and give away items like temporary tattoos. When we finalized the concept, I assisted with producing the billboard. I also designed a role-playing mobile app allowing the user to create their own avatar and achieve goals to win tattoos in an alternate world. With this campaign we give the viewer the resource to create a new chapter in their life and trust Hold Fast Tattoo to assist with that.