CODESTREAM STUDIOS REBRAND
/ a tech education company that teaches web, app, game design and development, plus robotic to students in K-12 in underserved communities /
Problems
○ Outdated and non-industry related look
○ Internal brand identity confusion
○ Inconsistent company visuals
○ Lack of corporate identity establishment/development
○ Lack of recognition with plans to expand
My Role + The Team
As the sole graphic and web designer, I was to design both the full brand and subbrand identities plus various marketing, digital, and print requests like social media graphics, retractable banners, business cards, and more.
Lead Founder: Roxayne Strong
Curriculum Developer + Instructor: Enrique Garcia-Franco
THE PROCESS
a combination of design briefs, internal feedback, and solidifying the brand’s business
Research
Merging design briefs done by company founders and curriculum developer/instructor
Compared structure and visual identity of competition companies like Coding Park, Code.org,Tynker, Codakid, and Kodable
Business structure exploration already in mind, but not implemented yet
Concept
The Urban Intellect Tech
Every child deserves an opportunity to learn and explore the future benefits of the tech world. Imagine a child of Wakanda instead as you look at children in underserved communities. Light a spark in their hearts and teach them the knowledge and tools underlying the skills they already learned from using technology. Afterall, you are educating the future tech workforce.
The Final Product
(post feedback + revisions)
In CodeStream Studios, coders can participate in various in-school and out-of school events to explore any of the new pathways: web, app, game design + development, plus robotics + circuitry. The revised color scheme, originally based off of colors used when coding, expands to support future usage in web and application functionality.
Branding
Main logo for CodeStream Studios and subbrand logos for CodeSLAM, CodeStation, Pathways Summer Camp and Pathways Hackathon.
Iconography for both kids and adult in a wide range of colors for various print and digital uses.
Patterns for both print and digital use.
DIGITAL/PRINT MARKETTING
Event Marketing Package: Print ready flyer and/or poster, social media post(s), and an email template/design for MailChimp when needed.
MERCHANDISE AND PRINTING
Subbrand t-shirt designs for instructors and students and company t-shirts for instructors.
Retractable Banners for events, fairs, and vendor/trade shows.
Program Catalog for full list of camps and event programs/classes.
Company business cards.